Privacy Policy
Last Updated: January 2026
backthebackwalk.org ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device identifiers
- Cookies: Tracking identifiers stored on your device (see Cookie Policy below)
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns
- Affiliate Tracking Data: Information used to track casino referrals and affiliate commissions
How We Use Information
We use the information we collect in the following ways:
- To provide, operate, and improve our website and services
- To conduct analytics and understand user behaviour
- To track affiliate referrals to casino partners and process commissions
- To send promotional materials and updates (with your consent)
- To detect, prevent, and address fraud and security issues
- To comply with legal obligations
Cookie Policy
We use cookies to enhance your experience on our website. Cookies are small data files stored on your device.
Types of Cookies:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track user behaviour for site improvement
- Affiliate Tracking Cookies: Monitor referrals to casino partners
- Marketing Cookies: Used for promotional purposes
Opt-Out Options: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may impair site functionality.
Third-Party Links
Our website contains links to external casino websites and affiliate partners. We are not responsible for their privacy practices or content. We encourage you to review their privacy policies before providing any personal information. Third-party websites operate independently and are not under our control.
Your Rights
Under UK and EU data protection laws (GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate information
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a portable format
- Right to Object: Object to certain processing activities
If you are a US resident, you may have additional rights under applicable state privacy laws. For requests relating to your rights, please contact us using the information below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including to satisfy legal, accounting, or reporting requirements. Affiliate tracking data may be retained for up to 24 months. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
Email: [email protected]
We aim to resolve any concerns within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with your relevant data protection authority.